It's called a pump! People have been screaming about how a QVC spot would make SFOR for a long time! So he couldn't get QVC so he got HSN to help pump!
out of all the news, its probably one of the only ones he can freely discuss. besides, HSN Is huge its a major deal. i suggest watching a movie called JOY. She invented the self wringing mop. she was able to get it on QVC, I believe she is a billionaire now.