One other point from the Annual Report that addresses a relevant point in this discussion is the following:
That's why I've invested in VATE. Of the $48B retail coffee market, roughly $26.4B will be spent this year on specialty coffees. If VATE were to capture 1% of that market over the next several years, annual revs would be $264M, and net profits would be $167M+based on their profit margin. What kind of stock price does that dictate? How long would it take for a big company to scarf up VATE, and at what price? Now put that in your coffee and drink it! Intriguing to say the least.