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Play4keeps2

04/08/17 1:00 PM

#6896 RE: Mistral #6895

One other point from the Annual Report that addresses a relevant point in this discussion is the following:

5. A Shift Toward Specialty
Overall, as shoppers prioritize experience over price, consumption of gourmet and specialty coffee beverages is on the rise. Out of the $48 billion U.S. retail coffee market, about 55% of spend will go toward specialty coffee next year, the Specialty Coffee Assoc. of America found. Even for brands that have not traditionally operated in the specialty space, opening up a luxury line could pay off in 2017.



That's why I've invested in VATE. Of the $48B retail coffee market, roughly $26.4B will be spent this year on specialty coffees. If VATE were to capture 1% of that market over the next several years, annual revs would be $264M, and net profits would be $167M+based on their profit margin. What kind of stock price does that dictate? How long would it take for a big company to scarf up VATE, and at what price? Now put that in your coffee and drink it! Intriguing to say the least.