Branded Legacy Inc (BLEG)

[Mistral]

Well stated. I never buy cheap coffee simply because it's cheap. I buy the highest quality, fair-trade, preferably organic coffee in K-cup packaging. I appreciate bulk discounts and sale prices. That's when I stock up.

Even if they offered k-cups, I wouldn't buy Sapa coffee because it's not fair trade.

VATE thinks like a customer like me. We are aligned. I shop Whole Foods and avoid stores like Kroger.