You are dead right. That's how Kistler does it. He did the exact same thing with Launch TV. If you want insight to how this will unfold look to the past. Study Kistler.
Bjohn -- I just posted similar thoughts and hadn't read your post yet. I'm on the same page but I see from your subsequent post that you are quite positive on the value of the new company and you have a substantial wager on the table -- thank you for sharing that insight!