how is that redemption rate calculated? If it is the number redeemed per number printed then you have to ask how many are printed? Last I checked it was about 1 per day per store. That's not viable economically IMO.
Some people made a lot of money on all the promos last year as units were being shipped. But, whether there is money to be made on those units becoming successful with consumers, is yet to be proven IMO. It seems to me that by now - after nearly 2 years in stores - if they were going to be successful that would have happened.
News 
Market Data 
Discover 
