"Christie Brinkley is doing a brilliant job of promoting this product at no additional cost to us."
We are not paying her each time she mentions Bellissima. We did not write a check to appear in People magazine. Call an agent and find out how much this stuff costs. It's absurd. We all know Christie will get her percentage. I don't have a problem with that. She's very motivated to promote this product and at this point it is at no additional cost to us. We're a start up company with no big budget today. This type of exposure is invaluable.
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