That dollar amount was prior to Bellissima's launch. This is not just "another wine". In today's society where everyone is conscious of organic and sugar free consumption this is the perfect product with a very likable spokesperson.
Bellissima is continuously expanding throughout the nation and is licensed to sale in 35 states. Christie Brinkley even mentioned bringing Bellissima to England where prosecco is the main choice for wine!
Every beverage company starts with high debt. Bellissima is still in the early stages and this is by far the best opportunity to get in under .02!
The most important thing 3 months after the initial launch is revenue growth. Right now our expansion proves that.
Fence-sitters can watch and wait for Q1 reports if they need concrete proof of growth, but by that time they'll be chasing trying to get in at .25!