Here is his post from yesterday:
PHONE CALL REVIEW:
Ok so quick disclaimer, I took this call on my lunch hour and was expecting maybe a 15 minute call about the idea I had suggested below (from email I sent yesterday):
My idea is this:
Weekly, I put together on Friday morning some of the bigger concerns/questions of the week from the board and send them to you. You respond (at your own pace) and then I can basically copy and paste to the board. Some weeks will have a few questions, others will have one or none, especially as news starts flowing. This allows written responses, in relative real time, that goes straight to the board, with no personal spin or interpretation. You can even just take the questions I collect and answer straight on the board as you sometimes do.
What do you think?
Rory made himself available to talk for an hour. I thought I would get maybe 15 minutes and boy was I wrong. It was completely unnecessary on his behalf to take that time for me, but it was MASSIVELY appreciated. We talked about a lot of things, most of which has already been discussed, but I took some notes on my iPhone during the call (again I was not expecting to discuss anything other than the weekly questions and thus not prepared) and have summarized below. I had no questions prepared, but asked some that cropped up along the way. Noted: Bad Dog and HoT do an AMAZING job relaying these notes because it is not easy to take notes, engage in the conversation, AND remember everything from such a valuable conversation. So thank you for doing that, its tough work.
Sorry if there is any overlap of info we already know. Just want to put it all out there. Anyway, here’s the goods:
SHAC Calls – Originally the idea for SHAC calls from Rory was so that the representatives (Bad Dog and HoT) could bring the concerns at hand to the company and then Rory/BBTH would be in the know and could address them in their own way through releases, announcements, etc. It somewhat morphed, very quickly, into the board expecting immediate answers and led to obvious problems on the message board with interpretations/timeliness of the notes being presented/questions being asked, etc. It became something it was not intended to be. With the new conference call method, these issues will be fixed. They are working for it to be put into effect by next SHAC Call. Rory was also on board with my idea and I am glad to do it. Each week I will put together a couple key concerns/questions/etc. and send them to Rory. He will either respond to me or directly on the board. If it comes to me I will copy and paste it directly. No interpretation/spin/translation at all. Straight from Rory’s keyboard to the board. Rory reiterated that he would only be able to respond to questions that do not call for material non-public information. He hopes people understand that.
Matrix – Matrix was and is very excited to implement the tech. BBTH was fully expecting them to start Q4 2016, but unexpectedly the administration over at Matrix wanted to get involved and that is the cause of the delay. Rory believes they will go ahead with the implementation and expects an update in April.
ORU- Rory has great expectations for ORU. To quote him, “We think this will be MASSIVE, assuming ORU management executes their plan - which we believe they can.” ORU, on top of what they already offer, is coming out with some new things that Rory believes will be huge (ex. ORU is coming out with ORU Travel (self explanatory) AND ORU Health, a new Health Care Coverage system where you can get low cost health care very easily) and the bNotify technology will be an amazing way for the current subscribers to increase their income by using the bNotifi technology to recruit other members. ORU is NOT using the BBTH platform. Instead, the tech will be baked into their own ORU platform. Subscribers only have to sign up for ORU and they will get the FULL technology. New and current subscribers will get the tech for free for a limited time and then they will have the option to pay to keep it. The tech will come with pre-loaded walkouts so they can use and see the results of the tech, but can only send it to a limited number of people. Rory believes this will be a huge success and people will sign up to pay with no issues after they see how well it goes. BBooth will keep $5 of the $6.99 monthly recurring charge. It may be charged directly to members' ORU VISA cards - which they get when they sign up for ORU Premium - and be offset by the income members generate from participation in the ORU program. ORU has approximately 13,000 paying members right now and they havent yet begun any advertising or marketing because they are waiting to get the bNotifi technology integrated and tested.
BeachBody – (Which is actually a major distributor with 40,000 members in the Beach Body network marketing side of their business) BeachBody fits in the same category as Bridgewealth. Both of these clients were given the tech for free in return for our access to their systems. In working with their systems, BBTH could then create the best possible utilization for the Health & Fitness markets as well as the Financial Services markets. In other words, they were “stepping stones” that allowed us to get the tech in order, fine tune it, and THEN go after the big clients. While the BeachBody DISTRIBUTOR is not currently paying for our services, they are in the works to begin implementing the system and HAVING EACH MEMBER paying in the near future.
Brokers & Dealers – Rory sent BBTH’s changes of the finalized agreement yesterday and they are currently just waiting for them to approve. Rory believes it will be approved very soon. The B&D’s have a “super cool management presentation” to distribute to their clients and Rory is going to make a point to release that in an 8k so that all of us can view it. “We are a couple of weeks away, with luck” – Rory.
Rebranding – They are looking for an early April announcement for rebranding. They want to coordinate the rebranding, the new website launch, Broker & Dealers, and the FINRA filings for a new CUSIP number and stock symbol for obvious reasons. No info given on the name or anything of that sort.
Integrated Links – A lot of people are interested in the use of this part of the tech and are planning to implement it but Rory cannot say who (for obvious reasons) until they begin using it. The reason for this delay is that companies plan out their advertising and marketing a year in advance in some cases. I asked what quarter we could start seeing these announcements and he stated that “in 3Q and 4Q 2017 high profile customers will be announced and begin.” I pushed further asking, “Do you have an agreement that they will start then or is that just a guess or prediction?” and he said “No, they will start then.” Artists and celebrities are working to figure out how to best use the tech properly with their fans/following. Rory stressed that this is NOT where the big money is. The big money is the CRM space. Rory stated that our tech blows away Salesforce. Salesforce is a great tool that's really used to TRACK salespeople, bNotifi gives salespeople a tool to ACTUALLY CREATE SALES (and tracks everything on top of that) - not just report their activity back to management.
Finally, Rory asked me to address this specifically. I will be the first to admit I have not always abided by this, but moving forward I will be. Rory asked me to help promote tolerance on the board. This is very important to him AS WELL AS the company as a whole. Those who criticize the company or post negative comments (without being ridiculous) should be embraced, not vilified. Those critiques and questions allow BBTH to take a look at themselves, it helps the process, and it helps BBTH grow. We should not attack those people, instead we should INFORM those people. Additionally, those who are enthusiastic about the company (as long as they aren’t blatantly making things up) HELP the company. They post on other boards, spread the news, and promote the company. This helps all of us. We do not want to discourage enthusiasm. Basically, the board should not be a space for calling people out and attacking one another, etc. It should be a space to inform everyone to the fullest. The more informed that investors are, the better.
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