It's a rather stunning epic fail.
DECN is losing precious time and squandering an opportunity.
Diabetes management is on the forefront of a changing landscape.
JNJ would actually like to jetison it's Lifescan division.
Think about that?
So what would the only explanation be for a company with a "viable" product to only do the minimum from a Sales,advertising,and Marketing campaign standpoint(IE:web sales)?
Why would a company hire a Retail Outlet specialist only for it to never be heard from again?
From Retail Monster....
"Brand Marketing
Our primary focus in the marketing of any brand is long-term sustainability and growth over three, five and even ten years. While a major promotional launch excites us, a brand must be placed on a trajectory that is immediately refreshed and maintained for a full year for Retail Monster to consider the launch successful.
Retail Marketing
Gone are the days of just placing a product or brand in a flyer and hoping the merchandise sells. From online shops to viral campaigns and in-store signage to in-store experiences, Retail Monster provides the action tools to ensure goods have the best chance to sell through..."
That doesn't sound like a Company who represents Genultimate we'd never hear again from,does it?
It's rather simple,I think,DECN is putting all of it's chip on the litigation play.
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