I don't think it's a matter of personal timelines, but it's the manner in which events are unfolding. I don't see why the float should be a secret if they are seeking to be transparent. It's kind of counter productive and doesn't encourage shareholder's trust, in a stock where it's been pretty low already.
The 9.9% ceiling applies to the number of shares a note holder can hold at any one time. There is nothing that would prevent them from converting up to 9.9%, selling, converting up to 9.9% again, selling again, and on and on until the note was exhausted.