The formulation is the same (in fact it has since been slightly improved).
The problem was that, at the time, Apricus had a clear path and timeline on delivering the RTD, the cold chain device was supposed to just "warm up" and test the market. When it became clear the RTD would not materialise anywhere near the timeframe they initially suggested, people got pissed off.
Sadly, I was not one of them, or at least not as much as I should have been.