This is why the decision by BIEL management to NOT wait for their own country(USA) to wake up and approve their products for sale, and instead went up north and overseas to market, was VERY smart and beneficial to the begin awareness of the company and its products. That, in the UK, is where they made the all important connection to BOOTS/WALGREENS, of which will smoothly transfer into the NOW ALLOWED USA marketing strategy. For how frustrating it was to get delayed over and over again with USA FDA, in hindsight, this was the BEST scenario that could have happened. Familiarity with this relationship cannot be over emphasized! AND NOW, with the RITE AID merger with WALGREENS, the result of all this is looking better and brighter.
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