Rule #3. "If you aren't willing to own a stock for 10 years, don't even think about owning it for 10 minutes. Put together a portfolio of companies whose aggregate earnings march upward over the years, and so also will the portfolio's market value."
"I like to apply what I call the "30-year test" to most of the stocks I consider for my own portfolio. I ask myself if the business will be around in 30 years, and if the company has a clear competitive advantage that should allow it to maintain or grow its market share and profitability during those 30 years. If the answer to either question is "no," or "I'm not sure," I move on."
Warren Buffett
BIEL will be around for the next 30 years...they lead/own the Electrocuetical category with an FDA approved PATENTED pain management medical device.
Buy more, Hold until you're ready to buy a mansion
Good Luck