I'm not an avid watcher, so I can't say for sure. However, I feel like the majority of the Kathie Lee & Hoda viewers are also viewers of the rest of the Today Show. So, they would've already had it on for a few hours at that point.
toybaby, I saw every second of the show. Not much Bellissima but they could only do so much. But having CB on 2 days this week should be worth a little, huh?