Have you ever seen a television commercial for software? Has the lack of one hurt the business for Photoshop? Maybe Quickbooks although I'm not sure about that, either. No reason to think there will be one here. I think it was an idea thrown out there and, fortunately, in my opinion, retracted, more or less.
I'd like to see a massive stock buyback, can't see any downside with that, otherwise, more R &D for more products would be fine by me. And some internet pop-ups, too.