Correct. That number comes from me and I don't think the company would sell it for $250 million. I too have calculated future returns and total returns could dwarf Apple total returns. Just do the math on 3.5 Million users of each product times 2.7 (the amount each user buys on average per years) then consider 4 more products and OH MY GOSH---Recovery RX and --------What island should we buy!! I have been here since 2009 and saw the MASSIVE potential then. WE are on a MONSTER!!!!!!