Going "dark" , "deregistered" as a class of security and not reporting also saves them the $100,000+ it cost just to be current as well.
But that also limits them in how they can promote (by SEC REGS) the actual stock, which is why they post 3rd party stories , articles , and even in the Oct Hightimes article , dave is the CEO of weedhire.com but NO mention of the stock