Like WDHRRULZ mention, going dark will save themselves a lot of money, but if I was Dan, I would go dark if someone offer to buy me out or buy my business. Going dark will give me time to negotiate a deal. I think Dan was approach by multiple buyers, now he looking at his options, shit I would too. I would sale and keep my name intact somewhere within the company. I look at it like Dana White and what he did with the UFC.