But ICNB should report to the SEC if it wants to be taken seriously. It chooses not to which means it does not have to file 8-Ks if it has taken on more toxic debt. It does not have to pass along important information that serious investors demand. Do you know from the company how much money it makes per bottle of Christie's juice? You do not because it does not file audited and reviewed reports. Do you know how they are paying for everything from the horse to the photographer to the UPS bill to ship the heavy heavy cartons of grape juice to far flung locations? You do not. Reiterate the price target of .004.
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