Margin lesson, son. ICNB doesn't own anything. It buys the finished goods from a third party. It holds no licenses to import or distribute. It has no money to pay for production and has horrible credit based on being evicted from its offices and a bankruptcy so it is COD. Now they are getting money from somewhere and likely paying a high vig or more likely issuing a bunch of paper or promising too at a future. Or the boxes in the pics could be empty which is possible. Once the goods are in the country it has to be shipped which costs money. Store displays, point of purchase, various slotting allowances etc. all eat up the margin as well. They are likely paying the distributors a significantly higher commission to carry this senior citizen bubbly as well. They might actually be losing money on everything they ship. Again we don't know because they don't report. They are selling shares to you that is for sure.
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