So moving 2,100 cases into a new market that sells for 19.99 a bottle?!?
The only thing getting slaughtered is your terrible conclusion that is backed by no facts.
Even if profits for the company are 2$ a bottle, the 2,100 cases alone will get us:
2,100 cases = 12,600 bottles = $25,200 dollars in profits.
Now don't get me started about industry margins that point to this hypothetical $2 profit per bottle look very silly and undervalued.
My case rests.
;-)