With more and more retailers, and more units being sold, why would earnings be horrible? Why would the CEO take payment in shares instead of cash if earnings were going to be bad and share price was going to crash?
It's also been confirmed they "don't want to feed the dilution". No point in releasing any PRs if dilution will just crush it. Probably will see a quite a few once dilution is officially over.
The selling has slowed down tremendously this month, no one can question that.