IMO if this gets to a dollar what's stopping it from going to $10? If they continue to develop and expose new successful brands, who says it cant go to $100? Very excited to see what happens! Already a fun ride from triple 0s! GLTAL!!
I have a price target of .005 on ICNB. I think it goes to zero before it goes to .03. They have never been successful at anything except taking on convertible debt and selling stock. We have no idea if they are actually being paid for this senior citizen wine. We know that they have no money at all for any serious marketing promotion or advertising. Christy Brinkley is over the hill and known only to people 55 and older. She had her day in the limelight and seems like a nice person but spirits is a young person's game. Bartenders and bottle service girls are the gate keepers and we have none. Zero. Who drinks prosecco at home? Gee honey...pick up a few bottle of Christie Brinkley prosecco for the super bowl party. And what has Christy ever sold of her own? Zero. She modeled other peoples clothing and was part of multimillion dollar ad campaigns. I can't think of one Christy branded product can you? Nope. This is a dud and nothing but a dilution monster waiting to eat up your portfolio. We put a sell recommendation on this one. Good luck to all debt holders.
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