who cares! Lol this is going to be a gold mine...it will be a WIN for Richard, WIN for Christy, WIN for debt holders, WIN for shareholders and a WIN for many others...
UNBRANDED MARKET DOING 350+ MILLION BOTTLES WORLDWIDE IN A RAPIDLY GROWING SEGMENT, 30+% ANNUAL GROWTH RATES - GIVE ICNB 1% GLOBAL MARKET SHARE IN AN UNBRANDED SEGMENT AND THATS 3.5 MILLION BOTTLES ANNUALLY AND EXPECTED TO CONTINUE IT'S TREMENDOUS GROWTH
INTERNATIONALLY KNOWN CELEBRITY WHO APPEALS TO OUR TARGET MARKET WORLDWIDE - 30+ YEAR OLD WOMEN - CHRISTY HAS A BUBBLY PERSONALITY JUST LIKE HER PROSECCO - SHE CAN VIRTUALLY GET IN FRONT OF ANY CAMERA SHE SO CHOOSES
NO PROSECCO ON THE MARKET IS BRANDED...GO TO YOUR LOCAL SPIRITS STORE AND YOU WILL SEE THE ALL HAVE THE SAME PLAIN VANILLA LABEL "JOE SCHMO'S PROSECCO"
BIGGEST COMPETITOR WILL BE MARTINI ROSSI WHO IS OWNED BY BACARDI