I don't see how forward guidance helps. You're then just moving the price reaction to the earnings report up a couple months. It works for price movement for the first time, then after that the price is still just waiting for the next earnings guidance three months later. Either way you have a 3 month gap. Not to mention that a contract-based business is impossible to give guidance for. They have no idea what contracts they will or won't win next year. It's a lot different than a licensing business where they know how many licensing customers they will retain for the next year, a retail business where they can see the ebb and flow of customers on a daily basis and can track buying habits, or even a manufacturing business which has several large customers they know will continually buy from them and can track their product's sales.