Rookies is an interesting choice of words. Would any owners of non-trival blocks really not know about this already? Are there still investors that hold onto meaningful blocks but rely only on snail-mail for trading insight?
Consider me a rookie (I am) and please indulge me ... I have this picture of the significant portion of IVHG stock being in the hands of more involved and informed traders and not being held like an IBM or MSFT nest-egg by detached traders.