I submit that it was a new company as far as investors and the market were concerned.
A company that no one but a handful of previously scammed investors had heard of was rising from the ashes with a product that the vodka-buying public had never heard of. And one that contained milk powder, of all things!
It wasn’t like Smirnoff put a new product on the shelf.
All sorts of flavors and new brands have hit the market, so Marani stood a chance if properly marketed by someone who wasn’t a lying, thieving, scumbag maggit.