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Re: WinnerWinnerWinner post# 114001

Monday, 12/05/2016 9:40:01 AM

Monday, December 05, 2016 9:40:01 AM

Post# of 123645
I submit that it was a new company as far as investors and the market were concerned.

A company that no one but a handful of previously scammed investors had heard of was rising from the ashes with a product that the vodka-buying public had never heard of. And one that contained milk powder, of all things!

It wasn’t like Smirnoff put a new product on the shelf.

All sorts of flavors and new brands have hit the market, so Marani stood a chance if properly marketed by someone who wasn’t a lying, thieving, scumbag maggit.


In terms of price categories, High End ($20-$30 per spirits bottle) and Super Premium ($30+) grew the most in 2015.

High End increased 7.1% in volume last year, or $509 million in additional supplier revenue. This category represented 31% of gross U.S. supplier revenue (or $7.5 billion) and 20.5% of total U.S. spirits volume (or 41.1 million 9-liter cases).

Super Premium grew 6.5% in volume for $395 million in new supplier revenue. The category accounted for 20.6% of gross U.S. supplier revenue ($5 billion) from only 8.8% of total U.S. spirits volume (18.9 million cases).

Flavored vodka was down 1.1 million cases in volume, while traditional vodka went up 2.5%. The result: a revenue gain of only 0.5% to $5.8 billion. Total volume increased 1.8% to 68.2 million cases.