Connecting with people.
well Trump connected very well to the innermost of people's hatred: immigrants, women, POW's, and just too many for me to list here. The first one won him the election unless Stein/Clinton came come up with different numbers. I live around Trump supporters. I know how much they hate immigrants and minorities as groups, but interestingly not as individuals. I live around Hillary supporters. They know the issues she faced from day 1, campaign 1. There was the reverse in campaign 1 when the Blacks said Bill C was a racists...not true, simply not true.
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