That is an interesting take. I think they need to adjust their advertising to reflect that, though. My impression from their message to consumers is that this product tells you what the chemical composition of your strand is. I get the same impression that it doesn't actually do that. It does analyze the strand, but it doesn't return results from that strand; rather, it matches the chem profile against their database and returns the properties of the strand most closely matched in the database. So it can't verify chemical properties of the actual strand being tested. I see this as a major flaw in the eyes of consumers and store owners. If I were retail, I'd want to purchase this to prove to my customers the properties of what I'm selling - it can't yet do that. If I were a consumer, I'd want the same information. I think the questionable marketing image presented will be very damaging to long-term sales.
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