Shorters may just be driving the price down as day traders, or bigger players even to drive the company out of business. Mature shorts may actually see this as a longer term strategy, the company will fail to deliver. In my view, the way to avoid all this as an outside shareholder, is to use the volatility of the shareprice to establish a zero cost basis. Then see who wins and pays the shareholder, capital gains or dividends. Most people here it seems to me are enraptured by the technology itself, Apple potential, and the Li deal, none of which has elucidated a clear path to money in our pockets.