It's that interactive element that really rings the bell for me. It's like having an interactive guided tour for whatever is being marketed/sold to the potential customer.
And then when you add the celebrity or key company representative aspect to the presentation, it lends a lot more weight and credibility to the product or service, making it that much easier to close the sale.
Big companies should absolutely love this aspect of the business. They can get their message out in an interactive way, saving themselves lots of time in the process, reaching out to a lot more leads through social contacts, etc.
If I had a huge social networking company, or an online retail mega-company and suddenly these celebrity driven presentations started showing up all the time on top of my social networking platform or e-commerce site, I certainly would want to find a way to counteract it as it would be "stealing" viewing time from the ads that I was running or products/services that I was selling.
So how would they counteract it? Yep, by buying the company! That's what I think is mostly likely. Just my opinion; not investment advice.
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