Because Steipp has no vision, no drive, no motivation to do any more than he is doing. Tommy boy is doing just fine doing nothing.
If everyone else sees it, why is Lugee smiling and shaking his hand then? Why doesn't LQMT put that on THEIR website? I don't understand it either. Crazy.
To be fair, I'm sure Steipp is deathly afraid of having his kneecaps broken and accounts emptied by Apple thugs if he even comes close to hinting at anything that might give some vague idea of what Apple may or may not work on, ever.