Gander Mountain was the WORST FIT IMAGINABLE for VirTra and their systems. It never had a chance because that effort was initiated by poor thinking on both sides of the deal.
GM is in business for only 1 reason and that is to sell guns. They carry a ton of other stuff and have big beautiful stores that hunters and fishermen and sports people love, BUT they make ALL of their money by selling guns. GM (wrongly) believed that having VirTra systems in their stores would boost gun sales. No way would that ever ever happen. GMs are (mostly) located where everyone can easily go shoot real guns. VirTra systems don't have options for shotguns and rifles and bolts and pumps and 22s and 300 ultra mags and and and. If I go to the local GM to buy a gun, we take it off the shelf, walk out the back of the store, and shoot it.
VirTra thought the deal would work for them due to the explosion in concealed carry classes and education and getting local police to use the facilities to train. Not a bad thought but it didn't matter because after 6 or 8 months it was clear to GM that gun sales were not benefitting.
I applaud the fact both companies tried it, but they should have been smarter.
Modern Round has a chance to be multiples bigger and more important to VirTra than GM ever could have been. Let's say MR is a success, look what might be in place in 6 or 7 years.....25 worldwide locations and royalty stream to VirTra of $3 or $4million per year. And oh yea, they also got upfront system sales of $40million over those several years.
I still haven't a clue whether Mod Rnd will work out, but it has a chance and as far as VTSI goes, it is simply frosting on an already delicious cake.
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