It's really intriguing. They excel in growing revenues, but the increased sales don't benefit them because the growing cost of providing those sales eats up their extra profits. This is a very uncommon occurrence. The company exhibits constant, or even increasing economies to scale: The more they sell, the more costly it becomes to them to provide that service. The opposite should be true.
There is only one way to counter that tendency: higher margin business. Judging by the CEO letter, this is the route management is aiming for with some achievements in the first half of 2016. But ultimately, surviving on 8.5% margin is going to be all but easy. The company is cash-strapped despite having $2.5m, more than the UCP market cap, in liquid assets.
This company exhibited 20% gross margin when they were still providing creative services like advertisement production. Maybe that is a route to re-consider.