"why give them further ammunition as all that happens is this negativity forces the pps lower?"
Are you for real?? The idea that a public company should remain silent because there are naysayers who may put forward a negative spin is incredibly naive and ignorant.
You ask the question when right in front of you is a prime example of why and how a silent strategy is a miserable failure vs. providing updates to the market.
From the fall of 2015, to current date, the company has implemented what you recommend, a silent strategy. During this time frame, the stock price has lost nearly 95% of its value. The company has been forced to partake in extremely toxic financing options to continue operations resulting in major dilution. Many investors have sold and left.
You ask, why give the naysayers further ammo? It's called providing clear, consistent, accurate, and timely information to investors. That's all they have to do. It is what every other successful public company does. Do you know of any major public company that doesn't hold conference calls? Have you ever heard a public company say, we aren't going to hold a CC because there might be someone out there who will try to put a negative spin on what we have to say??
They have tried your recommended approach and it has nearly bankrupted the company!
I counter your comments by asking, why would you ever take a silent approach?? Refute the hell out of the misinformation and overwhelm the market with updates on operational progress and accurate information. In the simplest terms possible, examine what you are doing now that clearly isn't working and try the opposite.
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