True, but the average joe doesn't go buy a product to help protect it. They expect the company to keep their information secure.
SFOR needs to focus on selling their product (ie ProtectID) to those companies to implement the security for all their users. If they do that, there will be much money to be had.
I don't expect to see huge revenues from people walking into Target and buying MobileTrust off the shelf.
HOWEVER, if they created a trial version and put it up for download in the App/Google Play Store and set it up to be upgraded to the full-featured version, it could generate substantial supplemental revenues if advertised properly.
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