Yeah I've played JCP for 2-3 years both up & down (mostly long). I've never sold PUTs or CALLs but have bought both as hedges on positions. This time, I just got too smart for my own good. Thankfully I bailed a week or so ago before the pain became insurmountable. I really thought this Q would be nice but the talking-heads are spot-on me thinks saying that Amazon is eating everyone's lunch.
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