The EVERx line will be available on retail shelves of the Company owned store. EVERx will also be available from the retail shelves of other recognized brand name chains. The Company further plans to launch online sales.
Integral to the marketing plans for EVERx is the recent formation of the Cannabis Sports Policy Project (CSPP) and the signing of former Chicago Bears quarterback, Jim McMahon as spokesman. Jim McMahon is an advocate for medical marijuana. As a result of injuries incurred while playing in the NFL, he has endured 18 surgeries and now lives with chronic pain. Medical marijuana has enabled McMahon to end a pharmaceutical pain killer habit.
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