Nicotine juice is much safer than cigarettes, and hey, VitaCig's juice has great flavor and seems less harsh than what I've purchased from third parties. It even has vitamins for anybody that cares (and there are some people who get a warm fuzzy from that whether or not it actually has any effect). If it helps me smoke even a couple of fewer cigarettes each day, I look at it as a plus.
There's still a huge market for nicotine vape juices out there and I think this could grab a good piece of that. They just need to do a better job of marketing. The vape industry background of the new CEO should make a big difference here.
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