He must investigate what's wrong before doing anything more and before it's too late. He has been like pouring water in a kitchen sink and it's never filling but still he pours more. 4 or 5 months of zero PPS progress and hundreds of millions of shares still sold at the ask and hammering the price down is more than enough to show that something is wrong. When exactly should he start doubting it and do something about it? Someone once asked him about why the PPS is like this and he said he didn't know. Who should know then and when? He should start doing something about it NOW and keep the shareholders informed.
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