Dan I agree with Sesto here. Like the both of you, I also hold shares, but I'm realistic. Sesto brings up a great point - first to market is gigantic. It doesn't promise anything, but if you are first to market and have a product that people love and identify with, it's really difficult to make any in-roads. Coke might be another decent example, although that market is flooded now, and Pepsi has had very good success. Sesto's point holds - if a big company comes along and provides better topical treatments than ViaDerma, and gets to market first, it'll be squashed like a grape.
Example: I once invested in a company called EDigital, that was on the verge of a "musical jukebox." Imagine, a tiny device that could hold thousands of your favorite songs. It was being developed - then the Ipod comes and destroys them. Not even Micrsoft's Zune could compete.
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