Profitability will come when it comes. That is my feeling. It WILL happen. WHEN it happens is not my concern right now. My concern or attention is being paid to SALES! Show me sales. Show me increases as more retail outlets connecting product to consumer. With an accounting background, I know how income statements and balance sheets can be misleading when viewed over quickly. It is not always about the bottom line (net profit). There are many expenses that are entered that do not do fair justice to the bottom line or current condition of business flow of the company. NEVER can you base ANY investment decision on a new company solely from looking at its financial statements. These are figures from the PAST, not the future. MANY more expenses are incurred at the beginning of marketing a NEW product or products from a NEW company. Think about it, please! Getting your name "out there" does NOT come cheap. Once established, many companies cut back on many of the expenses used for just that. Less advertising, less sales force, job consolidation. As the "flow" of the company continues, there will be so much more information to quantify the projections you so yearn for.
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