The capital structure is important in deciding whether to go long or simply buy and sell short to intermediate term. If a company is broke, and owes more that it can pay, then it can do nothing but go bankrupt or simply fade away.
I like the concept, even though lyric jeans will be a fad if it ever catches on, go gang-busters for awhile, maybe even for a year, then fade away.
But it cannot get even that chance unless it does more than put out fluff PRs.
I was hoping to get into the stock, but I want to see some action before I do.
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