Replies to post #14084 on Be Active Holdings, Inc. (fka JALA)

[SweepsMcGee]

This news from February 18th...

Be Active Holdings Announces Key Business Updates

Recent Financing and Share Split Positions Company for Value Creation; Jala Greek Yogurt Products Gain Traction with Safeway Supermarkets and C&S Wholesale Grocers

NEW YORK, NY / ACCESSWIRE / February 18, 2016 / Be Active Holdings, Inc. (OTC: JALA), a manufacturer and marketer of Greek frozen yogurt under the Jala brand, today announced several key business updates that highlight the Company's continued financial and operational repositioning towards success.

On December 28, 2015, The Company completed its 1 for 1,000 reverse stock split, reducing the number of shares of common stock issued and outstanding from 486,256,112 to 486,257 shares. In addition, on December 31, 2015, the Company closed on a $500,000 financing of secured convertible promissory notes with a maturity date of December 30, 2016. The holders have the right to convert the outstanding principal and accrued annual interest of 10% at $0.30 per share. These two transactions served to enhance Be Active's liquidity and simplify its capital structure.

On the operations front, the Company received distribution approval for five of its SKUs from Safeway, the second largest supermarket chain in North America. Be Active intends on working with Safeway to increase product distribution in the Northeast, through Safeway's 135 stores in Virginia and Maryland. Furthermore, Be Active expanded its distribution agreement with C&S Wholesale Grocers, the largest US wholesale grocery distributor by revenue. C&S Customers include Stop & Shop, Winn Dixie, Key Food, Foodtown, Piggly Wiggly and Giant stores. Be Active was able to achieve "crossroads" vendor status with C&S, which allows for unlimited access into C&S warehouses with no slotting fees.

Joseph Rienzi, President of Be Active Holdings, stated, "The last few months have been a busy time for the Company. Our entire team has worked hard to deliver the appropriate financing and capital structure needed to set the stage for growing shareholder value. In addition, our recent progress with Safeway and enhanced partnership with C&S Wholesale Grocers mark an important milestone for our Company. Jala products will now have the potential to reach a strong and growing number of customers through the large footprint of these strong national retail and distribution partners."

The Jala brand is a low fat, low calorie, all natural probiotic enriched Greek frozen yogurt designed to appeal to both the health conscious and weight conscious consumers.

For more information, please check out http://jalabars.com and follow Jala on Twitter and Instagram @jalabars.

[SweepsMcGee]

...and this news from today:

Be Active Holdings' Jala Is Available at Shaw's

Adds 150 Stores Throughout New England; Special Sale of 2 Packages for $6 to Spark Customer Interest

NEW YORK, NY / ACCESSWIRE / March 22, 2016 / Be Active Holdings, Inc. (OTC: JALA), a manufacturer and marketer of Greek frozen yogurt under the Jala brand, announced it is now available at all 154 Shaw's and Star Market locations in New England. Shaw's is part of Albertsons and this initial roll-out is to increase product distribution in the Northeast.

There are 5 available product SKUs, including Jala's chocolate and vanilla sandwiches. Currently, Shaw's is running a special sale of 2 packages of Jala for $6.

Be Active Holdings President, Joseph Rienzi, stated, "We are very excited to have Jala available to Shaw's customers. Jala's Greek frozen yogurt chocolate and vanilla sandwiches have been very well received from grocery customers throughout the northeast. We are thrilled to have penetrated into Albertsons with this initial distribution with Shaw's in the northeast. Albertsons nationally represents an amazing potential opportunity for Jala with its diversified network of 2,230 stores and 27 distribution facilities, across 34 states. Its national banners include Safeway, Vons, Pavilions, Randalls, Tom Thumb, Carrs, Albertsons, ACME, Jewel-Osco, Lucky, Shaw's, Star Market, Super Saver, United Supermarkets, Market Street and Amigos."

The Jala brand is a low fat, low calorie, all natural probiotic enriched Greek frozen yogurt designed to appeal to both the health conscious and weight conscious consumers. Be Active Holdings' Founder and Vice President Sam Pugliese was the previous Founder and President of Skinny Cow ice cream brand, which was sold to Nestle for $76 million.

For more information, please check out http://jalabars.com and follow Jala on Twitter and Instagram @jalabars.