I don't buy it. I don't really feel old guys are going to recap their youth by reading comics. The only way that would work is if Benny would advertise to old guys to read what they read to their grandchildren. And that's a stretch since Benny would never advertise or promo that.
Also, as being an old guy....I would rather go to happy hour then read Golden age comics. But, I could be wrong. If I was on social media talking dirty to some old lady, I just may tell her about the Golden age of comics as an ice breaker......and see how far that goes. OK, I'll spread that BS