Now let's jump into how i came up with the 4-7 cent target for $DEWM...
How Much Should You Budget For Marketing?
For B2B firms, marketing budgets as a % of firm revenue fell within the 5-6% range For B2C firms, marketing budgets as a % of firm revenue fell within the 11-13%
From the CEO Message -->
Consider the above #s, we can expect that the targeted revenue for Lean in 2016 is...
As Marco states in the filing above, significate portion of the reveue are now coming via SIC 8741 & SIC 7389... enough to go though the process to change the company SIC away from it's "Flagship Beverage" SIC 2080....
What's my point...
my expectation is that we should be expecting that Lean SMP is less than 30% of the revenue for DEWM.... if it was at least 1/3, why change SIC?
This said now.... & considering the previously calculated #s... we can expect the following, imo...
LEAN Estimated Revenue...
$769k - $2M USD
Total Revenue for DEWM (if Lean is only 30%)...
$2.56M - $6.67M USD
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Now let's look into the potential Earnings & Share Price..
I'll Assume a VERY conservative 50% margin.... (probably more likely 70% based on my research)...
$DEWM Earnings Estimates...
$1.28M - $3.34M USD
Considering the Outstanding Shares --> 2.4B (2,426,163,513)
Earnings Per Share estimates (EPS):
$0.0014 - $0.0028 (EPS)
Now the share price ---> let's consider a few exampe price to earnings (P/E) of Beverage companies, brand compaines, as well as growth companies (which is what DEWM is)... Coke -------- P/E 27 Pepsi ------- P/E 29 Amazon ------ P/E 405 Netflix ----- P/E 295 P&G --------- P/E 27 Colgate-Palm- P/E 44
Anyways, u get the picture.... so lets assme the lowest of the above mentioned... 27 P/E (although most OTC stocks are speculative and trade without earnings.. with earnings usually more like amazon 400-P/E)... anyways, we'll stick with P/E=27
at a P/E of 27, $DEWM shareholders could expect the follwing with the aforementioned EPS estimates..
Share Price Targets -->
$0.038 - $0.076
---- just for fun, let's look at the price with other P/E
$DEWM - 2014 FINS could come any day.... but let me point out something from the CEO message and why i feel (at latest)... Filings will be updated w/2015 Audited reports within next 8 weeks....
2016 Q1 filing will be out within next 12 weeks...
(i'm guessing on 2014 as the CEO doesn't mention this directly but for 2015 to be compliant, 2014 gotta come in ;-)