The PR you're quoting is from Dec. 2014.
Seems all they're doing is a repeat of what they said they were going to do not just once but twice and now we're on their 3rd attempt.
They said it as Dethrone, then they said it in Dec. 2014 and here we are, they're announcing it again.
3rd time is the charm?
Not in the stinky pinky world, it's called "wash, rinse, repeat"