IMHO:
We as investors can all admit that thus far we are nothing short of irritated and a little annoyed by the way the management team is running the company. Lets all be honest, we all expected Pennies by now, but one LATE 8K and a 10Q filled with nothing but bad news later and here we are, struggling to break .0004-.0005. This is still a START UP, and there is still a product on the market. We are still in the game, maybe down by a few in the 3rd, but still in the game and the show aint over yet. This is from a IR release earlier this month. They plan on expanding to more flavors and product awareness, but doing after the holiday is a smart move, strategically. From years of gym routines and daily gym appearances, the beginning of the year is always a FAST time for gyms because everyone and their mother wants to get in that shape for the new year. Don't expect to much PR anytime soon, don't expect anything less than trip 2 and more than trip 5. Just put TBEV on the back burner, forget about it or whatever u gotta do to not look at it, come back in a few months and see what progress has been made. This will go up, it will just take time and sales. GLTA. LONG AND STRONG. PAITENCE IS KEY.
New Flavors:
As previously announced, the company retained Allen Flavors to create several new flavors for their High Performance Sports Drink. Several new flavors have been created and the Company will now proceed with several focus groups over the holidays in order to narrow down the best choice for two new additional flavors.
Production:
The Company has already developed the new look for their bottling and labels. After careful consideration and consulting with their Advisory Board, the Company feels that the best time to launch their High Performance beverages will be after the holidays when they have determined their new line of flavors and consumers are done traveling and are back to their normal routines. The timing will also free up retail shelf space and any marketing efforts should have a greater impact on the introduction of the product to the retail industry.
Distribution lines on both coasts will be ready to receive product during the 3rd week of January when the Company anticipates initiating production. Upon initial distribution, the Company’s online store will be selling all flavors of the sports drink.
