VitaCig's advantage and selling point, is the vitamin angle. Especially in today's health conscious society.
Forget the efficacy part. The whole vitamin supplement industry is debated until this day. But, it doesn't stop people from spending Billions every year in it.
Even if one considers VitaCig a gimmick, even gimmicks make millions. So, really no point at all.
Nonetheless, the vitamin angle is a great differentiator among other brands. And that is a huge plus.
Vitastik Germany is a great example of VitaCig's potential. They are expected to generate $1m + in sales next year. That's without a nicotine-line.
They are not re-branding existing juices or flavors. Vitacig will be the only nicotine e-cig on the market that uses maple water in place of PG to enhance the flavor. Don't know of any others with a full complement of Vitamins either. I'd say that's a pretty good competitive position to hold. In spite of what you think, their flavors are the best I've ever tasted and I for one will be ordering when they're available.
Everyone already knows that nicotine e-cigarettes are a good tool for smoking cessation since you can gradually reduce the concentration of nicotine, so they don't need to make a point of that.
I think the nicotine line will be well received by the market and could start producing some significant revenue. Together with their CBD line we'll be seeing some great revenue in the next several quarters.